Welcome to Abney & Baker

Hi, I’m Ian - the Founder and CEO of Abney & Baker.

As someone who had to find care and support for a parent with Parkinson’s and someone who served some time as a director of a major national care chain, I’ve gained unique experience of both sides of the care and support world. I’ve seen the impact of low wages and poor working conditions on staff morale and seen the impact this had on the care that people receive.

During this time, I became convinced that there had to be a better way. A care company that valued and supported its team must be able to provide better care and support to its clients.

The result is Abney & Baker.

We are family-owned, local and proud of the role we play in our community.

From the first day, we have put treating people right at the heart of every decision we make. Doing better by our employees allows us to do better by clients like you which, in turn, is good for the business.

As a result, I am incredibly proud of how we have built a company that:

  • scores 97% on independent client feedback (1)

  • scores 96% on independent employee feedback scores (2)

  • is amongst Top 20 Home Care Group as awarded by homecare.co.uk in 2020, 2022 and 2023 plus Top 20 Home Care Provider in the South West in 2023.

  • has committed to fighting working poverty and has been affiliated with the Living Wage Foundation since the day we started

  • has staff turnover levels roughly half that of the national average for the care industry

  • has trained and developed many of our colleagues to become trainers, supervisors or managers

“I can’t wait to have the opportunity to show you how our care and support can help reduce your stress and anxiety and help you lead a happy, confident life in the familiar safety of your own home. A life we all deserve.”


Our Purpose

We exist to Make Life Better for our Carers, Clients and Communities by providing care and support in people's own homes.

Our Vision

To be the first choice both for carers and clients because of the outstanding experience we offer.

Our Values

Do the right thing
When making choices, we will always go with the right thing rather than the easiest and go home proud at the end of each day.

Do the best job you can
We believe it is by going the extra mile and doing more than is expected of us that will make the most difference to our own and our clients’ lives.

Show you care
The smallest gestures can have the greatest impact in making our world a better place. We seek opportunities to show others that we care.

Reflect, learn and grow

We believe that improvement of our service depends on our growth as individuals and as a business


To discover how we can support you and your family do give us a call for a friendly chat.