Navigating the Care Maze
A compassionate, practical guide to choosing the right home care, by founder Ian Willis.

A compassionate and practical guide by Ian Willis, Founder of Abney & Baker.
When the time comes to find care for a loved one, the journey can feel overwhelming.
Navigating the Care Maze
by Ian Willis is your trusted companion, offering clear steps to help you make informed, confident decisions about home care.
Drawing from his personal experience and years of expertise, Ian shares the insights he gained while caring for his father and building a care company that truly values its clients. This book is more than just a guide – it's a source of understanding, reassurance, and actionable advice.
What you'll learn:
Knowing what you want: Understand your loved one's care needs and preferences to ensure the best possible support.
Finding your ideal home care provider: Learn how to research, evaluate, and choose a provider that aligns with your family's values and expectations.
Finalising the care choice: Navigate contracts, costs, and communication to establish a care arrangement built on trust and transparency.
Ian's compassionate and straightforward approach will help you avoid common pitfalls, ask the right questions, and find peace of mind during a challenging time.
Who is this book for?
This guide is perfect for family members searching for care for an elderly loved one for the first time.
About the author
Ian Willis, founder and CEO of Abney & Baker, wrote
Navigating the Care Maze
to empower families facing the same challenges he encountered while caring for his father. Ian's journey inspired him to build a care company that focuses on exceptional service and genuine compassion through providing the best employee experience for carers.
Order your copy of
Navigating the Care Maze
today and take the first step towards securing the right care for your loved one.
What Our Clients Say: Heartfelt Testimonials from Abney & Baker
We've built a great relationship with many of our clients over the years. We're proud to say that we are a company that cares. But don't take our word for it, read what our clients have to say!
View all testimonials
The support provided by Abney & Baker made a big difference to our lives, during a very difficult period. We highly recommend this fantastic company.
Daughter of Client
We were very nervous about instructing Abney & Baker as our mum who suffers from Alzheimer's has not reacted well to other carers in the past, but we soon realised that mum was in safe hands. In fact, Abney & Baker had been recommended to us by a friend.
All of the girls who visited mum were lovely; patient, kind, courteous, understanding. All of the admin staff we dealt with were professional, understanding and extremely responsive. We had no concerns or issues whatsoever and I would not hesitate to recommend Abney & Baker.
Daughter of Client
I am pleased to have the opportunity of completing this review so that others needing homecare can feel comfortable when asking for support.
The visits of the carers mornings and evenings are a time of pleasure with appropriate conversation while necessary tasks are carried out. They are all totally professional and I have no hesitation in recommending them.
Daughter of Client
The support provided by Abney & Baker made a big difference to our lives, during a very difficult period. We highly recommend this fantastic company.
Daughter of Client
We were very nervous about instructing Abney & Baker as our mum who suffers from Alzheimer's has not reacted well to other carers in the past, but we soon realised that mum was in safe hands. In fact, Abney & Baker had been recommended to us by a friend.
All of the girls who visited mum were lovely; patient, kind, courteous, understanding. All of the admin staff we dealt with were professional, understanding and extremely responsive. We had no concerns or issues whatsoever and I would not hesitate to recommend Abney & Baker.
Daughter of Client
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