#NotJustACarer: Valuing Carers

#NotJustACarer

We’ve been making a stance against Carers being undervalued and lacking the respect and recognition they deserve since we set up Abney & Baker in 2015. We want to prove that **a home care company designed to support and reward its care team is the best way to transform the care industry**.

What does #NotJustACarer mean?

Our purpose is to **‘Make Life Better’ for their Carers, Clients, and Communities**. We attract the best, most empathetic, and professional Carers for good reason – we’ve created a Fairer Care experience through building a **supportive and open space** in which **Carers feel they belong and are valued and respected**. Where no one ever feels like they’re ‘Just a Carer’.

The **#NotJustACarer campaign**, sums up our philosophy and reflects our pride in the **positive impact our care team have on other people’s lives every day**. The campaign aims to celebrate Carers and demonstrate that when you work for the right employer all the preconceptions you may have about working in care – such as poor pay, quick path to burnout, lack of support – are busted.

Industry leading employee ratings

With a **rating way above the industry average on Indeed and Glassdoor from independent reviews**, it’s clear our care team are really noticing the efforts we’re making to change the Carer experience too:

_“I’ve gone from feeling like I was abused and taken advantage of at the last care company I worked for, to feeling cherished and valued. You are making a huge difference to my soul and mental health.”_

Care Team Member

_“The ways our Carers are supported is brilliant and truly kind hearted…they all deserve it, it makes me proud of Abney & Baker as a company, we continue to find ways to show our appreciation of our amazing team.”_

Community Support Manager

_“I always felt like I was fighting a losing battle with my previous employer but it’s the complete opposite here. I’m so happy with the way I’m treated and the level of respect I feel.”_

Care Team Member CEO and Founder, Ian Willis, also shared his motivations behind the launch of the #NotJustACarer campaign:

_“Caring is everything to us. We’ve built a tribe of people who share our purpose, our philosophy, and our values and together we created a community based on camaraderie and connection.”_

Ian Willis, CEO and Founder

_“We’re 100% about people. We’re organised into small local teams where everyone, Carer and Client alike, has a face, a name, and a story; nobody is ever just a line on a spreadsheet._

_Our Carers are treated as the professionals they are. With Guaranteed Hours contracts, Full Shift Pay, Annual Earnings that are 30% higher than the national average for our industry. Proﬁt Sharing and beneﬁts like full Private Medical Insurance and additional annual holiday allowance help to show we value our Carers’ contribution and care about their well-being. We’re the ﬁrst choice for Carers in our communities.”_

Ian Willis, CEO and Founder

**We continue to go from strength to strength and are looking forward to helping clients to continue living happily, safely, and confidently in their own homes by recruiting even more committed and passionate Carers to our team.**

At Abney & Baker you’ll never be ‘Just a Carer’. Here’s how we make sure our care team are treated with the respect and support they deserve:

Great pay that you can rely on

Our Carers average over **£11.75 an hour** paid for **every minute of their shift**. That’s over **£24,000 a year** for a full time Carer.

Achieve your potential

With **Senior Carer** and **Community Support Managers** created all the time, we believe in promoting from within. Over **75%** of our managers started as Carers with us.