We’ve been making a stance against Carers being undervalued and lacking the respect and recognition they deserve since we set up Abney & Baker in 2015. We want to prove that a home care company designed to support and reward its care team is the best way to transform the care industry.
What does #NotJustACarer mean?
Our purpose is to ‘Make Life Better’ for their Carers, Clients, and Communities. We attract the best, most empathetic, and professional Carers for good reason – we’ve created a Fairer Care experience through building a supportive and open space in which Carers feel they belong and are valued and respected. Where no one ever feels like they’re ‘Just a Carer’.
The #NotJustACarer campaign, sums up our philosophy and reflects our pride in the positive impact our care team have on other people’s lives every day. The campaign aims to celebrate Carers and demonstrate that when you work for the right employer all the preconceptions you may have about working in care – such as poor pay, quick path to burnout, lack of support – are busted.
Industry leading employee ratings
With a rating way above the industry average on Indeed and Glassdoor from independent reviews, it’s clear our care team are really noticing the efforts we’re making to change the Carer experience too:
“I’ve gone from feeling like I was abused and taken advantage of at the last care company I worked for, to feeling cherished and valued. You are making a huge difference to my soul and mental health.
— Care Team Member
“The ways our Carers are supported is brilliant and truly kind hearted…they all deserve it, it makes me proud of Abney & Baker as a company, we continue to find ways to show our appreciation of our amazing team.
— Community Support Manager
“I always felt like I was fighting a losing battle with my previous employer but it’s the complete opposite here. I’m so happy with the way I’m treated and the level of respect I feel.
— Care Team Member
CEO and Founder, Ian Willis, also shared his motivations behind the launch of the #NotJustACarer campaign:
““Caring is everything to us. We’ve built a tribe of people who share our purpose, our philosophy, and our values and together we created a community based on camaraderie and connection.
— Ian Willis, CEO and Founder
“We’re 100% about people. We’re organised into small local teams where everyone, Carer and Client alike, has a face, a name, and a story; nobody is ever just a line on a spreadsheet.
Our Carers are treated as the professionals they are. With Guaranteed Hours contracts, Full Shift Pay, Annual Earnings that are 30% higher than the national average for our industry. Profit Sharing and benefits like full Private Medical Insurance and additional annual holiday allowance help to show we value our Carers’ contribution and care about their well-being. We’re the first choice for Carers in our communities.
— Ian Willis, CEO and Founder
We continue to go from strength to strength and are looking forward to helping clients to continue living happily, safely, and confidently in their own homes by recruiting even more committed and passionate Carers to our team.
At Abney & Baker you’ll never be ‘Just a Carer’. Here’s how we make sure our care team are treated with the respect and support they deserve:
Great pay that you can rely on
Our Carers average over £11.75 an hour paid for every minute of their shift. That’s over £24,000 a year for a full time Carer.
Achieve your potential
With Senior Carer and Community Support Managers created all the time, we believe in promoting from within. Over 75% of our managers started as Carers with us.
Work-Life balance at last
We respect your availability. No demands for unreasonable hours. We offer a range of full and part time roles to suit your lifestyle.
Take time to recharge
Earn an additional day of holiday allowance each year up to 33 days a year.
Know that you matter
Be part of a small local team with visible support from our Community Support Managers.
Be looked after whilst you look after others
We offer Full Private Medical Insurance for you with the option to add your family.
Share in our success
Our profit share scheme ensures you benefit from the success you help to make possible.
